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How not to gain a customer

Last weekend, when I first noticed our hornet problem, I called a couple of national pest control chains on Sunday. Both chains answered (or had an answering service) and promised to get back to me "early next week." So on Monday, I waited until about noon. When I hadn't heard from either place by then, I got busy searching and found Pioneer Pest Control, who came out Tuesday and took care of the problem--and still, neither national chain had called me back.

On Thursday, the first chain called back, and I told their representative that they'd missed their opportunity. Tonight, fully nine days after I first called, the other chain called back. However, whatever small measure of credit I would have given them for at least returning the call was quickly lost, as this is what I heard when I picked up the phone:

[Obviously recorded voice] "Thank you for calling Orkin Pest Control. We're returning your call concerning a pest problem. Please stand by and an operator will be with you shortly." [Hold music commences]

Yes, that's right. They waited nine days to call me back to put me on hold! Needless to say, I didn't wait around for a human being to grace me with their presence. Now, it may be that Orkin is a great pest control service, and had I called a local office, perhaps I would have received a quicker call back. But as it was, the local offices were closed on Sunday, so I used the national number. Apparently the connection between that number and the local offices is quite poor--perhaps they're still using the Pony Express?

If you want my business, you're going to have to respond a little quicker than nine days--and have a person, not a robot, make the return call!

2 thoughts on “How not to gain a customer”

  1. You should contact them via email or snail mail to describe your situation. How can they know, how can they get better, if you don't tell them.

  2. Chip,

    I would disagree with your advice for Rob. He's already wasted his time trying to do business with them. His comments to them are a SERVICE. In fact, they might try to offer him compensation for finding out why he hung-up.

    He will indicate his satisfaction with their business practices by not choosing them. As might his readers, who want pest services, too.

    It reminds me of those places you might make a purchase from (say, a car dealer), and they want to call you after each visit with a phone survey. I often refuse because they don't offer me anything for my time. If they rewarded me with a coupon on my next oil change or something, that'd be different. Otherwise, let them hire a consultant to observe customer-client relations and give them advice.

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