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Beats

When products play hide-and-seek with serial numbers

I recently bought a set of PowerBeats Pro, which I generally love (more on the headphones in a future post), but today, while trying to register my product with Beats, I ran into a clear example of form trumping function.

To register your Beats, you need the serial number; Beats provides a graphic that shows you where to find it…

Seems simple enough, so I flip open the case…

Umm, where is that serial number?

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